L’Oreal and its make up app Augmented Reality
To say that the technology of augmented reality is reaching all sectors is to repeat itself like a broken record. So avoiding this evidence, we will say that the company L’Oreal has taken a step forward, quite smart, acquiring ModiFace. In this way, you already have your own developers on your own app for your own Augmented Reality make up app. Today, at ARDev, developers of ar and vr, we will talk about it.
A smart business step
And it is not something to be silenced. To give to Caesar what is Caesar’s. L’Oreal has acquired Modiface, a company that has developed apps for its direct competitors, such as Sephora and Estée Lauder. Now they are going to have to find other developers.
What L’Oreal currently has
They already made a joint project these two companies. The app is Makeup Genius. This app scans your face, being able to choose different types of makeup, lipstick, leftover eyes … to choose your look or try different products to say if the purchase would be an appropriate option. We have tested it, and this has been the result:
Maybe it’s not the best example, but you can get an idea of what the app gets. In addition, you have the option to buy products from this app, so you can do it all in a faster way.
What can come with the new make up app
ModiFace, having worked with companies in the cosmetic world with different products, promises to bring many improvements to L’Oreal.
With Sephora, they have already developed an app with which you can try different shades of lipstick individually, as well as shadows and makeup tones. Estée Lauder developed a function for their website being able to try the products as if you were in the physical store. Another of the augmented reality apps he developed for L’Oreal was Style My Hair, which, as the name suggests, allows users to try different hairstyles.
With the background that ModiFace has, the quality of the final product is guaranteed. We can only wait to enjoy it and streamline the process of decision making. Remember that if you are looking for augmented and virtual reality development services, you can contact us.